Applied Business | Master of Business Administration (Marketing)
Program Summary
| Code | Title | Hours |
|---|---|---|
| MBA Core | 24 | |
| Concentration Core | 9 | |
| Total Hours | 33 | |
All MBA program options require the following core courses, in addition to specified concentration courses:
| Code | Title | Hours |
|---|---|---|
| MBA Core Requirements | ||
| MBA 811 | Advanced Managerial Accounting | 3 |
| MBA 812 | Marketing Management | 3 |
| MBA 813 | Information Systems for Management | 3 |
| MBA 814 | Business Research and Quantitative Methods | 3 |
| MBA 815 | Managerial Economics: Theory and Application | 3 |
| MBA 816 | Advanced Corporate Finance | 3 |
| MBA 817 | Strategic Management | 3 |
| MBA 831 | Organizational Behavior in a Global Context | 3 |
| Total Hours | 24 | |
Concentration Core
| Code | Title | Hours |
|---|---|---|
| Marketing | ||
| MKT 604G | Marketing Research | 3 |
| MKT 601G | Consumer Behavior | 3 |
| MKT 609G | Digital Marketing | 3 |
| Total Hours | 9 | |
Graduate School Graduation Requirements
All Graduate degrees1 require:
- Maintain a C or higher in all coursework.
- Maintain a cumulative GPA of 3.0 or higher. (Refer to program)
- A minimum of 30-75 hours of Graduate course work. (Refer to program)
- Comprehensive Examination or equivalent assessment is required. (Master of Liberal Studies requires a Comprehensive Examination and Concentration Exam)
- Degree completion within 8 years.
- 1
Refer to degree program for any additional requirements.
The MBA Degree Map will vary, based on concentration. Please consult with your academic advisor for guidance in course planning.
| First Year | ||
|---|---|---|
| Fall | Hours | |
| MBA 811 | Advanced Managerial Accounting | 3 |
| MBA 812 | Marketing Management | 3 |
| MBA 813 | Information Systems for Management | 3 |
| Hours | 9 | |
| Spring | ||
| MBA 815 | Managerial Economics: Theory and Application | 3 |
| MBA 831 | Organizational Behavior in a Global Context | 3 |
| MBA 814 | Business Research and Quantitative Methods | 3 |
| Hours | 9 | |
| Second Year | ||
| Fall | ||
| MBA 816 | Advanced Corporate Finance | 3 |
| MBA 817 | Strategic Management | 3 |
| Concentration Core | 3 | |
| Hours | 9 | |
| Spring | ||
| Concentration Core | 3 | |
| Concentration Core | 3 | |
| Hours | 6 | |
| Total Hours | 33 | |
Academic Degree Maps are term-by-term sample course plans that specify milestones, courses, and special requirements that are necessary for facilitating on-time completion. Degree Maps are examples and are not prescriptive. Individualized choices such as concentration options, transfer credits, optional minors, advisory programs (certificates), etc. can alter the recommended coursework. Course offerings are subject to change. Students should consult with their academic advisors for additional guidance on course planning.
To determine courses to take in the directed choices (often listed as Program Elective Course) and directed elective course blocks see the overview tab for courses. To locate approved courses in General Education areas (Undergraduate Programs) see the general education section of the catalog.
The undergraduate course maps typically advise the most efficient route for students to complete the general education requirements. Courses that are required in the major may be listed as fulfilling relevant general education requirements. This will result in more open elective course hours in some maps than is listed on the degree overview page.