Applied Business | Bachelor of Science in Business Education (Corporate Communications)
If you desire flexibility in your course of study, but still want to have a rewarding career in business, look into a concentration in corporate communication. The career possibilities for the corporate communication graduate include management positions such as directors of communication, public relations, and media relations in the corporate world and in private business.
Possible Careers:
- Communications Specialist
- Chief Communications Officer
- Labor Relations Specialist
- Media Relations Specialist
- Public Relations Specialist
To graduate with a degree in Business Education with a concentration in Corporate Communication, you must complete the following:
Program Summary
| Code | Title | Hours |
|---|---|---|
| General Education | 34 | |
| Cognate | 12 | |
| Major Core, includes Software and Related Electives | 30 | |
| Corporate Communication Concentration | 30 | |
| Open Electives 1 | 14 | |
| Total Hours | 120 | |
- 1
Open electives are the credit hours required to reach a minimum of 120 total hours and 45 upper-level hours. The number listed assumes all courses are completed at FHSU as listed. This number may vary if students transfer courses, or have individual substitutions allowed. Students should speak with their advisor if either situation applies to determine if the number will vary, and to ensure they enroll in a minimum of 45 upper-level hours.
Students entering within 1 year of high school graduation will take UNIV 101 Freshman Seminar and may apply that hour in the open elective category.
Program Requirements
General Education
All undergraduate degrees require completion of the Kansas Systemwide General Education.
Courses identified with GE on this page may satisfy a general education requirement in addition to the identified degree requirement. Students who apply a degree requirement to satisfy a general education requirement will typically add an equal number of hours to the university elective category. This flexibility may allow you to complete a minor or certificate within the 120 hour degree. Transfer students and students majoring in programs with approved exceptions are especially encouraged to select these courses in completing General Education requirements to maximize the likelihood of completing the degree with 120 credit hours.
| Code | Title | Hours |
|---|---|---|
| General Education | 34-35 | |
Required courses in this major can satisfy the Mathematics, Social and Behavioral Sciences, and Personal and Professional Development portion of the Institutional Area in the General Education Curriculum.
| Code | Title | Hours |
|---|---|---|
| Cognate | ||
| FIN 205 | Principles of Personal Finance GE | 3 |
| SOC 376 | Diversity in the United States GE | 3 |
| MATH 250 | Elements of Statistics GE | 3 |
| Economics Choice | ||
| ECON 201 | Principles of Microeconomics GE | 3 |
| or ECON 202 | Principles of Macroeconomics | |
| Total Hours | 12 | |
| Code | Title | Hours |
|---|---|---|
| Major Core | ||
| BCOM 300 | Spreadsheet Applications | 3 |
| BCOM 301 | Strategic Business Communication | 3 |
| GBUS 204 | Business Law I | 3 |
| LDRS 306 | Leadership and Team Dynamics | 3 |
| MGT 301 | Management Principles | 3 |
| INF 304 | Management Information Systems | 3 |
| MKT 301 | Marketing Principles | 3 |
| Software Applications | ||
| INF 250 | Introduction to Web Development | 3 |
| or INF 322 | Topics in Informatics | |
| Related Electives | ||
| Select two courses from the following: | 6 | |
| Retail Management | ||
| Consumer Behavior | ||
| Digital Marketing | ||
| International Tourism & Hospitality | ||
| Sustainable Tourism and Event Management | ||
| Total Hours | 30 | |
| Code | Title | Hours |
|---|---|---|
| Corporate Communication Concentration | ||
| BCOM 201 | Introduction to Corporate Communication | 3 |
| BCOM 210 | Business Communication for Professional Development | 3 |
| BCOM 310 | Database Applications: MS Access | 3 |
| BCOM 350 | Business Communication Applications | 3 |
| BCOM 400 | Global Business Communication | 3 |
| BCOM 601 | Managerial Communication | 3 |
| BCOM 690 | Advanced Professional Development | 3 |
| BCOM 692 | Managerial Reports and Presentations | 3 |
| BCOM 695 | Corporate Communication Strategy | 3 |
| MKT 602 | Integrated Marketing Communications | 3 |
| Total Hours | 30 | |
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| All bachelor degrees require: | ||
| GPA of 2.0 on FHSU courses & 2.0 on all coursework (Higher program requirements prevail over the 2.0 when set) | ||
| A minimum of 30 hours earned from FHSU with a grade of D, C, B, or A | ||
| Successful completion of an upper division Writing and Information Literacy course (Most majors contain a course designated) | ||
| A minimum of 45 hours of recognized upper division credit | ||
| A minimum of 120 hours of recognized college credit | ||
Continued Education Opportunities
Students have the opportunity to continue their education as a graduate student through the Fort Hays State University Master of Liberal Studies program with a Corporate Communications concentration. For more information about this program, contact Dr. Rose Helens-Hart at rhhelenshart@mail.fhsu.edu or at 785-628-4019; you can also visit the MLS Corporate Communication page on the graduate school's website.
| Freshman | ||
|---|---|---|
| Fall | Hours | |
| SGE050 - Social Behavioral Sciences Discipline Area | ||
| SOC 376 | Diversity in the United States 1, GE | 3 |
| SGE010 - English Discipline Area | 3 | |
| SGE020 - Communication Discipline Area | 3 | |
| UNIV 101 | Freshman Seminar | 1 |
| SGE060 - Arts Humanities Discipline Area | 3 | |
| SGE070 - Institutionally Designated Area: Personal and Professional Development | ||
| FIN 205 | Principles of Personal Finance 1, GE | 3 |
| Hours | 16 | |
| Spring | ||
| SGE070 - Institutionally Designated Area: Critical Thinking | 3 | |
| SGE040 - Natural Physical Science Discipline Area | 4 | |
| SGE010 - English Discipline Area | 3 | |
| SGE060 - Arts Humanities Discipline Area | 3 | |
| SGE030 - Math Statistics Discipline Area | ||
| MATH 250 | Elements of Statistics 1, GE | 3 |
| Hours | 16 | |
| Sophomore | ||
| Fall | ||
| SGE050 - Social Behavioral Sciences Discipline Area | ||
| ECON 201 | Principles of Microeconomics 1, GE | 3 |
| INF 250 or INF 322 |
Introduction to Web Development or Topics in Informatics |
3 |
| MGT 301 | Management Principles | 3 |
| BCOM 210 | Business Communication for Professional Development | 3 |
| Open Electives | 3 | |
| Hours | 15 | |
| Spring | ||
| BCOM 300 | Spreadsheet Applications | 3 |
| BCOM 201 | Introduction to Corporate Communication | 3 |
| MKT 301 | Marketing Principles | 3 |
| INF 304 | Management Information Systems | 3 |
| Open Electives | 3 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| BCOM 301 | Strategic Business Communication | 3 |
| GBUS 204 | Business Law I | 3 |
| LDRS 306 | Leadership and Team Dynamics | 3 |
| Directed Choices | 3 | |
| Open Electives | 3 | |
| Hours | 15 | |
| Spring | ||
| BCOM 310 | Database Applications: MS Access | 3 |
| BCOM 350 | Business Communication Applications | 3 |
| BCOM 400 | Global Business Communication | 3 |
| MKT 603 | Customer Service and Relationship Management | 3 |
| Open Electives | 3 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| BCOM 601 | Managerial Communication | 3 |
| BCOM 690 | Advanced Professional Development | 3 |
| Directed Choices | 3 | |
| Open Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| BCOM 692 | Managerial Reports and Presentations | 3 |
| BCOM 695 | Corporate Communication Strategy | 3 |
| Open Electives | 7 | |
| Hours | 13 | |
| Total Hours | 120 | |
Academic Degree Maps are term-by-term sample course plans that specify milestones, courses, and special requirements that are necessary for facilitating on-time completion. Degree Maps are examples and are not prescriptive. Individualized choices such as concentration options, transfer credits, optional minors, advisory programs (certificates), etc. can alter the recommended coursework. Course offerings are subject to change. Students should consult with their academic advisors for additional guidance on course planning.
To determine courses to take in the directed choices (often listed as Program Elective Course) and directed elective course blocks see the overview tab for courses. To locate approved courses in General Education areas (Undergraduate Programs) see the general education section of the catalog.
The undergraduate course maps typically advise the most efficient route for students to complete the general education requirements. Courses that are required in the major may be listed as fulfilling relevant general education requirements. This will result in more open elective course hours in some maps than is listed on the degree overview page.