Department of Applied Business Studies
Academic Programs
In the current business climate it is more important than ever to be a prepared, valuable employee. This preparation goes beyond having the knowledge to solve job related problems; to be prepared you will need to be flexible, creative, and proactive. To be considered a valuable employee you must be able to work with individuals from different areas, consider innovative ways to solve problems and positively promote your employer, you must also be on the lookout for the latest trends. These traits, paired with the knowledge you will gain from a degree in the Applied Business Studies, will prepare you to be successful in the future.
Undergraduate Degrees
The Department of Applied Business Studies will prepare you in the field of your choice. We offer Bachelor of Business Administration (B.B.A.) in Marketing. Also offered is a Bachelor of Science (B.S.) in Business Education or Tourism and Hospitality Management. Our degree programs are offered on-campus and virtually. This allows you to earn a degree halfway around the world! With on-campus and virtual degrees in the fastest- growing industries in business, graduating from the Department of Applied Business Studies is the first step in starting a rewarding career.
Department of Applied Business Faculty & Staff
See department page online for full listing
Minors in Applied Business Studies
Minors are 21 hour programs offered in a variety of areas and can be paired with a degree program to fine tune your future plans. Minor programs include Business Administration, Business Communication, and Marketing. Business Administration minors are not available for business majors.
Certificates in Applied Business Studies
Diversify the Business of Your Future with Specialized Certificates
Fort Hays State University offers a variety of business certificates that allow you to explore an area of interest in more depth, give you more expertise in an area and augment your degree and resume to prime you for every opportunity today – and tomorrow. Each certificate requires only 9 or 12 credit hours, and all certificates are available to on campus or virtual students.
Certificate programs require 9 or 12 credit hours and are composed of courses specific to an area of study. All classes leading to a certificate must be taken for credit and courses cannot be counted towards more than one certificate.
Apply Today for Your Business Certificate Specialty
You can start today on expanding your education in business with a focus on complementary disciplines by submitting an “Intent to Complete Certificate” form. Students are designated as certificate students when they submit an "Intent to Complete Certificate" form (you will find these forms accompanying each certificate listed below). Please print, complete the form and mail, e-mail or deliver it to:
Department of Applied Business Studies
Fort Hays State University
600 Park Street
McCartney Hall 113
Hays, KS 67601
E-mail: abs@fhsu.edu
Upon completion of certificate requirements, the department chair will authorize the issuance of a printed certificate. Please note that certificate programs are not listed on a student's official transcript; however, completion of a certificate should be included on a student's resume to demonstrate attainment of a level of education in a marketing or tourism and hospitality management discipline, which is more than completing a certain number of academic courses.
Attaining an Applied Business Studies certificate at FHSU will improve the marketability of your resume as you advance in your career.
Bachelors
- Applied Business | Bachelor of Business Administration: Marketing
- Applied Business | Bachelor of Business Administration: Tourism & Hospitality Management
- Applied Business | Bachelor of Science in Business Education (Corporate Communications)
- Applied Business | Bachelor of Science in Business Education (Talent Development)
- Applied Business | Bachelor of Science in Business Education (Teacher Licensure)
- Applied Business | Bachelor of Science in Tourism and Hospitality Management
Minors
Associates
- Certificate: Business Communication - Graduate Level
- Certificate: Business Development and Sales
- Certificate: Business Education - Graduate Level
- Certificate: Business Report Writing
- Certificate: Digital Business Communication
- Certificate: Economic Justice & Advocacy
- Certificate: Marketing
- Certificate: Professional Development
- Certificate: Social Media Marketing
- Certificate: Tourism and Hospitality Management
- Certificate: Tourism and Hospitality Marketing
- Certificate: Workforce Development
Masters
Business Communication
A comprehensive study of the major features of spreadsheet applications. Students will learn how to operate spreadsheet application software as used in business. Major features will cover the creation, usage, maintenance, and management of spreadsheets. Decision-making and problem-solving skills are integrated throughout the course. Course requires the student has MS Windows and MS Office.
A study of the various aspects of business communication. The course includes the application of the principles of written communication to business letters and reports, the development of listening skills, nonverbal communication skills, job search techniques, and presentational techniques.
The course is designed to prepare competent, resourceful legal secretaries for employment in legal offices or legal departments of large corporations. (Offered Fall semester only.)
(1) Business Communication and (2) Information Systems Administration. The student will conduct directed, independent work in topics not treated in depth in courses regularly offered by the department. The course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details. A special project is required.
(1) Business Communication and (2) Information Systems Administration. The student will conduct directed, independent work in topics not treated in depth in courses regularly offered by the department. The course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details. A special project is required.
(1) Business Communication and (2) Information Systems Administration. Students can apply their basic skills as an apprentice in a work setting while learning more about the duties and responsibilities of business and office personnel. Permission of the Department Chair is required before enrollment. See advisor for details.
(1) Business Communication and (2) Information Systems Administration. Students can apply their basic skills as an apprentice in a work setting while learning more about the duties and responsibilities of business and office personnel. Permission of the Department Chair is required before enrollment. See advisor for details.
The student will perform meaningful, professionally related work. A job in the student's major must be obtained in advance and be approved by the advisor and the Department Chair prior to enrollment.
The student will perform meaningful, professionally related work. A job in the student's major must be obtained in advance and be approved by the advisor and the Department Chair prior to enrollment.
The purpose of this course is to develop management-level personnel in the area of managing diversity and inclusion, specifically from a communication standpoint. The course includes coverage of different perspectives regarding the conceptualization and importance of diversity and inclusion (DI) in the workplace and the role of management in facilitating more effective internal and external business communication regarding DI. In addition, identities often at the heart of DI workplace concerns are discussed.
The purpose of this course is to develop management-level personnel in the area of managing diversity and inclusion, specifically from a communication standpoint. The course includes coverage of different perspectives regarding the conceptualization and importance of diversity and inclusion (DI) in the workplace and the role of management in facilitating more effective internal and external business communication regarding DI. In addition, identities often at the heart of DI workplace concerns are discussed.
Designed to develop an in-depth knowledge of the functions of reports and presentations in contemporary business. Using real-world business situations, students will conduct business research and analyze data to prepare professional managerial reports and make presentations of these reports using presentation software.
Designed to develop an in-depth knowledge of the functions of reports and presentations in contemporary business. Using real-world business situations, students will conduct business research and analyze data to prepare professional managerial reports and make presentations of these reports using presentation software.
This capstone course is for students concentrating in Corporate Communication. It provides an opportunity to reflect on the four major themes of 1) foundations of communications; 2) management of communication; 3) internal communications; and 4) external communications or public relations.
Business Education
BUED 100 is an introductory course that focuses on the history of teaching business, fundamental characteristics of a program at the middle school/high school level, appropriate resources to plan for instruction, and professional development opportunities available.
Emphasis on business letters, forms, tables, composition, manuscripts, and business reports with drills on speed and accuracy. Introduction to production work.
Techniques, methods, and strategies for teaching computer information systems courses on the secondary level (6-12). Curriculum design and program development are essential components of the course. Admission to Teacher Education required.
An introduction to teaching methods and course content used in teaching in the marketing, finance , and entrepreneurship pathways on the secondary level (6-12). Requisites: admission to Teacher Education required.
This course identifies and examines planning procedures and strategies that lead to effective talent development programs for adults who are learning in a wide variety of settings. Students will gain skills in course planning models, needs assessments, marketing, evaluation and program management.
Analysis, organization and gathering of materials for units of instruction for the distributive and office education programs.
Analysis, organization and gathering of materials for units of instruction for the distributive and office education programs.
The students will perform meaningful, professionally related work. A job in the student's major must be obtained in advance and be approved by the Department Chair prior to enrollment.
The students will perform meaningful, professionally related work. A job in the student's major must be obtained in advance and be approved by the Department Chair prior to enrollment.
This is an on-line professional education course designed for candidates in the state Transition to Teaching Program who are pursuing a Kansas teaching license in Business. The course addresses Kansas Professional Education Standards 1 and 11. Kansas Professional Education Standard 9 is also addressed to include the reflective practitioner and Standard 12 to include the technology component. Parts of other standards are included as appropriate. Topics include: history of business/marketing education, curriculum planning, teaching methods and strategies, assessment, business education teaching environments, and integrating instructional technology.
Study of career and technical education programs which utilize the internship/youth apprenticeship/school-based enterprise/professional learning experience/cooperative method of instruction. Includes the knowledge and procedures necessary to implement the quality components of an occupational program. Discussion will include how successful programs have been developed at the secondary and post-secondary level and through engagement with government agencies. Successful coordination of a program using the cooperative method will be stressed.
Analysis of business education in secondary schools and community colleges. Includes principles and procedures of curriculum planning and the influence of research and changes in educational theory upon the business curriculum.
Marketing
A study of the principles and practices of the marketing function. Includes a study of both consumer and industrial products, the channels through which they are distributed, the promotion and pricing procedures followed by modern business.
A managerial approach to international marketing with emphasis on comparative systems and the key variables controllable by the international marketing executive. Underlying factors of international market environments; the forces which cause people to accept or reject new products. Attention is given to demand, product, policies, market channels, pricing, and the development and control of marketing programs. International marketing from the perspective of the headquarters and the field executive with special emphasis on multinational marketing programs.
A managerial approach to international marketing with emphasis on comparative systems and the key variables controllable by the international marketing executive. Underlying factors of international market environments; the forces which cause people to accept or reject new products. Attention is given to demand, product, policies, market channels, pricing, and the development and control of marketing programs. International marketing from the perspective of the headquarters and the field executive with special emphasis on multinational marketing programs.
This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.
This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.
This course focuses on current strategies and tactics used to effectively and efficiently deploy social media tools within the marketing function. It is designed to provide students with hands-on experience with emphasis placed on a strategic approach to social media marketing. Conceptual foundations and practical techniques necessary for creating a comprehensive and effective social media marketing plan are incorporated.
The intent of this course is to examine how marketers use both verbal and visual content to convey the value, build brands, and connect with customers, as well as track the appropriate social media marketing metrics to better understand how and when to share information, as well as what type of content drives the most traffic to a website.
The intent of this course is to examine how marketers use both verbal and visual content to convey the value, build brands, and connect with customers, as well as track the appropriate social media marketing metrics to better understand how and when to share information, as well as what type of content drives the most traffic to a website.