Academic Catalog

Minor: Marketing

Minors are 21 hour programs offered in a variety of areas and can be paired with a degree program to fine tune your future plans. Minor programs include Business Administration, Business Communication, and Marketing. Business Administration minors are not available for business majors. 

MKT 301Marketing Principles 13
MKT 601Consumer Behavior3
MKT 604Marketing Research3
MKT 606Global Marketing3
MKT 609Digital Marketing3
MKT 650Marketing Strategy3
MKT XXXMarketing Elective3
Total Hours21
1

Business majors cannot include MKT 301 Marketing Principles toward a marketing minor; please substitute another marketing elective.

(MATH 250 Elements of Statistics is recommended as a general education elective)