Academic Catalog

Certificate: Marketing

Intent to Complete Certificate form (PDF)

Required Courses
MKT 301Marketing Principles3
Select three courses from the following:9
Strategic Selling
Sales Management
Retail Management
Consumer Behavior
Integrated Marketing Communications
Marketing Research
Global Marketing
Business-To-Business Marketing
Digital Marketing
Social Media Marketing
Social Media Marketing Content and Analytics
Topics in Marketing (Sales and Service Technology)
Topics in Marketing (Marketing Analytics)
Topics in Marketing (Sport Marketing Strategy)
Total Hours12

This is an FHSU advisory certificate. Advisory certificates are typically 9-15 hours of coursework.  The certificates are designed by FHSU faculty to provide students a guide to choosing courses that introduce and develop a subject knowledge and/or skills.  These certificates may be used to select a focus within a major, to develop additional knowledge and skills to complement a major, or to pursuing a topic of interest with open elective hours.  

Courses taken as part of an advisory certificate are listed on the student's transcript, however the advisory certificate is not listed on the transcript. Many FHSU departments provide a completion certificate that students may use to show they completed the advised coursework, and talk about what it added to their degree.  Non-degree students may complete the classes outlined in an advisory certificate and receive a completion certificate if offered by the department, however they are not enrolled in a degree plan or eligible for student aid.