HHP 655G - Sport Planning and Promotion

An overview of the various techniques and strategies used in meeting the needs of consumers in the sport industry. Areas to be addressed are the uniqueness of sport in comparison to traditional marketing, an overview of the segments of the sport industry, the importance of market research and segmentation in identifying the right sport consumer, the use of data-based marketing in reaching the development of sponsorship and endorsement packages.

Credit hours: 3

Last updated: 05/23/2022