THM 621G - Tourism and Hospitality Marketing
This course will introduce basic concepts and skills in tourism marketing and will address differences between tourism and other industries. Students will learn how marketing managers can position their products or destinations to capture customers.
Credit hours: 3.0
Eligibility:
Last updated:
05/28/2019
Fort Hays State University
600 Park Street
Hays, KS 67601-4099
785-628-FHSU (3478)