Applied Business Studies
In the current business climate it is more important than ever to be a prepared, valuable employee. This preparation goes beyond having the knowledge to solve job related problems; to be prepared you will need to be flexible, creative, and proactive. To be considered a valuable employee you must be able to work with individuals from different areas, consider innovative ways to solve problems and positively promote your employer, you must also be on the lookout for the latest trends. These traits, paired with the knowledge you will gain from a degree in the Applied Business Studies, will prepare you to be successful in the future.
Department of Applied Business Studies
Courses
An introductory course in the various aspects of internal and external stakeholder communication. This course includes a study of the mechanics and basic principles of composing stakeholder messages.
An introductory course in the development of professional behavior and social skills. Emphasis will be on social rapport, etiquette, career planning and the use of technology to enhance one's professional image and network.
This course emphasizes machine transcription techniques, correct style, formatting, and language arts skills; the importance of good listening habits and proofreading skills are stressed; and qualitative and quantitative standards of mailability are the ultimate objectives in the transcription course.
An introductory course which emphasizes the interaction of people, processes, and technologies that form office information systems within contemporary organizations. Includes an examination of critical human factors currently at the forefront of office systems planning and an identification of emerging technologies likely to influence office systems as these technologies mature. The course encompasses all forms of communication and the use of technology to support support business and professional communication.
This course emphasizes the development of text editing/word processing skills; special emphasis will be placed on the development of basic and advanced word processing functions for the efficient use of display-type word processing equipment. Sophisticated computer text editing equipment will be used.
(1) Business Comunications and (2) Information Systems Administration. The student will work directed problems related to a field of business communications or information systems administration. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
A comprehensive study of the major features of spreadsheet applications. Students will learn how to operate spreadsheet application software as used in business. Major features will cover the creation, usage, maintenance, and management of spreadsheets. Decision-making and problem-solving skills are integrated throughout the course.
A study of the various aspects of business communication. The course includes the application of the principles of written communication to business letters and reports, the development of listening skills, nonverbal communication skills, job search techniques, and presentational techniques.
A comprehensive study of the major features of speech recognition and presentation applications software. Students will learn how to operate speech recognition and presentation application software that incorporates web-based components as used in business. Major features will cover the creation of interactive, web-based, on-screen presentations. In conjunction with these skills the student will also learn basic HTML code and how to publish and maintain web sites. Decisionmaking and problem-solving skills are integrated throughout the course.
A comprehensive study of the major features of database applications. Students will learn how data is organized, retrieved, and used by business. Students will develop and execute strategies for solving information management problems using database appllications. Decisionmaking and problem-solving skills are integrated throughout the course.
Emphasis on specialized--legal or medical-transcription, language arts, proofreading, and editing as it pertains to the business office environment. Develop superior skill in specialized transcribing from a variety of sources including machine dictation with speed, accuracy, and correct form. Emphasis will be placed on terminology used in the legal or medical field.
The systematic analysis of information from its creation through processing, filing, retrieval, maintenance, security, and final disposition. Quality and cost control of information management programs are also studied.
This course is designed to introduce students to new web-based (and often free) technologies which they may use to improve the efficiency and effectiveness of communication in business. Students will work together in virtual teams to complete some of the required course activities.
(1) Business Communication and (2) Information Systems Administration. The student will conduct directed independent work in topics not treated in depth in courses regularly offered by the department. The course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
The course is designed to prepare competent, resourceful legal secretaries for employment in legal offices or legal departments of large corporations. (Offered Fall semester only.)
A capstone course designed to integrate skills already acquired in information processing, records management and office procedures and problems. Emphasis is on the use of computerbased technology in the present-day office with a focus on attitudes and human relations, and development of leadership skills.
Non-general education. Designed to prepare competent, resourceful medical office assistants for employment in medical offices and hospitals.
The focus in this course is on the study of business communication in global environments. This course covers organizational strategies, and current challenges to global business communication. Emphasis will be on organizational and interpersonal communication and negotiation skills needed in an integrated world economy.
(1) Business Communication and (2) Information Systems Adminstration. This course is designed to accommodate a variety of special topics in office technology, information systems administration, and business communication.
(1) Business Communication and (2) Information Systems Adminstration. This course is designed to accommodate a variety of special topics in office technology, information systems administration, and business communication.
The purpose of this course is to develop management-level personnel who can effectively and efficiently use the various modes of communication as administrative tools. Coverage of the managerial aspects of business communication and the role of management in facilitating more effective internal and external business communication.
The purpose of this course is to develop management-level personnel who can effectively and efficiently use the various modes of communication as administrative tools. Coverage of the managerial aspects of business communication and the role of management in facilitating more effective internal and external business communication.
The purpose of this course is to help students develop supervisory and managerial skills for the operation of a word processing system. Special emphasis is placed on feasibility studies, system design, implementation of a new or revised system, personnel selection and development, and cost effectiveness of a word processing system. A special project is required.
The purpose of this course is to help students develop supervisory and managerial skills for the operation of a word processing system. Special emphasis is placed on feasibility studies, system design, implementation of a new or revised system, personnel selection and development, and cost effectiveness of a word processing system. A special project is required.
(1) Business Communication and (2) Information Systems Administration. The workshop is designed for intensive study (generally involving a limited number of class meetings) in a topic related to one of the fields of business communication or information systems administration.
(1) Business Communication and (2) Information Systems Administration. The workshop is designed for intensive study (generally involving a limited number of class meetings) in a topic related to one of the fields of business communication or information systems administration.
(1) Business Communications and (2) Office Management Systems. Purpose of the course is to provide an opportunity for in-depth reading and study in one of the fields of business communications or office management systems. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
(1) Business Communications and (2) Office Management Systems. Purpose of the course is to provide an opportunity for in-depth reading and study in one of the fields of business communications or office management systems. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
The student will work directed problems related to a field of business communication. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
The student will work directed problems related to a field of business communication. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
(1) Business Communication and (2) Information Systems Administration. The student will conduct directed, independent work in topics not treated in depth in courses regularly offered by the department. The course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details. A special project is required.
(1) Business Communication and (2) Information Systems Administration. The student will conduct directed, independent work in topics not treated in depth in courses regularly offered by the department. The course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details. A special project is required.
(1) Business Communication and (2) Information Systems Administration. The purpose of the seminar is to bring together a small group of students for intensive study and discussion of a selected topic(s) in one of the fields of business communication or information systems administration. Permission of the Department Chair is required before enrollment. See advisor for details.
(1) Business Communication and (2) Information Systems Administration. The purpose of the seminar is to bring together a small group of students for intensive study and discussion of a selected topic(s) in one of the fields of business communication or information systems administration. Permission of the Department Chair is required before enrollment. See advisor for details.
(1) Business Communication and (2) Information Systems Administration. Students can apply their basic skills as an apprentice in a work setting while learning more about the duties and responsibilities of business and office personnel. Permission of the Department Chair is required before enrollment. See advisor for details.
(1) Business Communication and (2) Information Systems Administration. Students can apply their basic skills as an apprentice in a work setting while learning more about the duties and responsibilities of business and office personnel. Permission of the Department Chair is required before enrollment. See advisor for details.
The student will perform meaningful, professionally related work. A job in the student's major must be obtained in advance and be approved by the advisor and the Department Chair prior to enrollment.
The student will perform meaningful, professionally related work. A job in the student's major must be obtained in advance and be approved by the advisor and the Department Chair prior to enrollment.
This course will provide students with an in-depth background in the administrative aspects of the office structure. The office is viewed as the key component in the total information-communications system. Thus, special emphasis is placed on the management of the electronic office with its use of electronic mail, data communications, and telecommunications. (Offered in the Spring semester only.)
This course will provide students with an in-depth background in the administrative aspects of the office structure. The office is viewed as the key component in the total information-communications system. Thus, special emphasis is placed on the management of the electronic office with its use of electronic mail, data communications, and telecommunications. (Offered in the Spring semester only.)
The focus of the course is on creating a professional development plan. Students investigate current trends in career planning and dealing with organizational change. Graduate students must complete additional assignments.
The focus of the course is on creating a professional development plan. Students investigate current trends in career planning and dealing with organizational change. Graduate students must complete additional assignments.
Designed to develop an in-depth knowledge of the functions of reports and presentations in contemporary business. Using real-world business situations, students will conduct business research and analyze data to prepare professional managerial reports and make presentations of these reports using presentation software.
Designed to develop an in-depth knowledge of the functions of reports and presentations in contemporary business. Using real-world business situations, students will conduct business research and analyze data to prepare professional managerial reports and make presentations of these reports using presentation software.
This course has three major themes: 1) management of communication; 2) internal communications or communicating with employees; and 3) external communications or public relations. Specific objectives are established for each of them. In this course students will participate in team projects. Graduate students must complete additional assignments.
This course has three major themes: 1) management of communication; 2) internal communications or communicating with employees; and 3) external communications or public relations. Specific objectives are established for each of them. In this course students will participate in team projects. Graduate students must complete additional assignments.
(1) Business Communication and (2) Information Systems Administration. The purpose of the course is to provide an opportunity for in-depth reading and study in one of the fields of business communication or information systems admininstration. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
(1) Business Communication and (2) Information Systems Administration. The student will work directed problems related to a field of business communication or information systems administration. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
(1) Business Communication and (2) Information Systems Administration. The student will conduct directed, independent work in topics not treated in depth in courses regularly offered by the department. The course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
Emphasis on learning to operate the basic keyboard --alphabet and numbers--by the "touch" method. Operation of the ten-key pad (commonplace on most keyboards) is also emphasized.
Emphasis on business letters, forms, tables, composition, manuscripts, and business reports with drills on speed and accuracy. Introduction to production work.
A review of keyboarding principles and their application to the world of work. Provides training in machine transcription.
This course has been designed to provide business education majors with observational and participatory experiences in their area of specialization. Students who are planning to become secondary business education teachers will be placed in a school situation so that they can gain real life experiences in the occupation of teaching.
The student will conduct directed, independent work in topics not treated in-depth in courses regularly offered. The course will not substitute for any departmental theory course. Permission of department chair is required before enrollment. See advisor for details.
Techniques, methods, and skills essential for delivering instruction through electronic media.
Techniques, methods, and strategies for teaching computer information systems courses on the secondary level (6-12). Curriculum design and program development are essential components of the course. Admission to Teacher Education required.
An introduction to teaching methods and course content used in teaching the business, marketing, and accounting subjects on the secondary level (6-12). Admission to Teacher Education required.
This course is designed to accommodate a variety of special topics in business education.
This course is designed to accommodate a variety of special topics in business education.
To acquaint the prospective teacher-coordinator with the background and appreciation of vocational education in the educational process.
To acquaint the prospective teacher-coordinator with the background and appreciation of vocational education in the educational process.
This course identifies and examines planning procedures and strategies that lead to effective talent development programs for adults who are learning in a wide variety of settings. The program focuses on a talent development model and learners adapt and integrate that model into their individual situations.
This course identifies and examines planning procedures and strategies that lead to effective talent development programs for adults who are learning in a wide variety of settings. The program focuses on a talent development model and learners adapt and integrate that model into their individual situations.
To acquaint the prospective teacher-coordinator with the needs of the administrator and coordinator for the establishment and administration of publicly aided programs in distributive and office education areas.
To acquaint the prospective teacher-coordinator with the needs of the administrator and coordinator for the establishment and administration of publicly aided programs in distributive and office education areas.
To acquaint the prospective teacher-coordinator with the federal, state, and local regulations of the coordinator in the community, public relations, advisory committee, personnel relations, guidance, selection, and follow-up.
To acquaint the prospective teacher-coordinator with the federal, state, and local regulations of the coordinator in the community, public relations, advisory committee, personnel relations, guidance, selection, and follow-up.
Analysis, organization and gathering of materials for units of instruction for the distributive and office education programs.
Analysis, organization and gathering of materials for units of instruction for the distributive and office education programs.
The workshop is designed for intensive study (generally involving a limited number of class meetings) in a topic related to business education.
The workshop is designed for intensive study (generally involving a limited number of class meetings) in a topic related to business education.
Purpose of the course is to provide an opportunity for in-depth reading and study in business education. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
Purpose of the course is to provide an opportunity for in-depth reading and study in business education. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
The student will work directed problems related to business education. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
The student will work directed problems related to business education. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
The student will conduct directed, independent work in topics not treated in-depth in courses regularly offered by department. The course will not substitute for any departmental theory course. Permission of the Department Chair is required before enrollment. See advisor for details. A special project is required.
The student will conduct directed, independent work in topics not treated in-depth in courses regularly offered by department. The course will not substitute for any departmental theory course. Permission of the Department Chair is required before enrollment. See advisor for details. A special project is required.
Students can apply their basic skills as an apprentice in a work setting while learning more about the duties and responsibilities of a business education teacher. Permission of Department Chair is required before enrollment. See advisor for details.
Students can apply their basic skills as an apprentice in a work setting while learning more about the duties and responsibilities of a business education teacher. Permission of Department Chair is required before enrollment. See advisor for details.
Students can apply their basic skills as an apprentice in a work setting while learning more about the duties and responsibilities of a business education teacher. Permission of Department Chair is required before enrollment. See advisor for details.
Students can apply their basic skills as an apprentice in a work setting while learning more about the duties and responsibilities of a business education teacher. Permission of Department Chair is required before enrollment. See advisor for details.
The students will perform meaningful, professionally related work. A job in the student's major must be obtained in advance and be approved by the Department Chair prior to enrollment.
The students will perform meaningful, professionally related work. A job in the student's major must be obtained in advance and be approved by the Department Chair prior to enrollment.
Survey of principles, practices, and problems of business education with emphasis on secondary schools and community colleges.
Techniques, methods, and skills essential for teaching courses in data processing. Special emphasis is placed on the use of microcomputers, terminals, and software in the teaching process. BASIC is emphasized.
Designed to develop an indepth knowledge of applied business education research methods. Students will conduct objective research, analyze and interpret data using statistical concepts, and present their findings.
The organization and presentation of materials in general business, consumer education, business law, economics, and accounting. Research studies will also be reviewed. Primarily for experienced teachers.
Analysis of business education in secondary schools and community colleges. Includes principles and procedures of curriculum planning and the influence of research and changes in educational theory upon the business curriculum.
Purpose of the course is to provide an opportunity for in-depth reading and study in one of the fields of business education. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
The student will work directed problems related to the field of business education. This course will not substitute for any departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
The student will conduct directed, independent work in topics not treated in-depth in courses reqularly offered by the department. The course will not substitute for departmental theory course. Permission of Department Chair is required before enrollment. See advisor for details.
The purpose of the seminar is to bring together a small group of students for intensive study and discussion of selected topic(S) in business education.
Students can apply their basic skills as an apprentice in a work setting while learning more about the duties and responsibilities of office personnel. Permission of the department chair is required before enrollment. See advisor for details.
The students will perform meaningful, professionally related work. A job in the student's major must be obtained in advanced and be approved by the advisor and the department chair prior to enrollment. See advisor for details.
This is a test course.
A study of the principles and practices of the marketing function. Includes a study of both consumer and industrial products, the channels through which they are distributed, the promotion and pricing procedures followed by modern business.
Principles and practices of selling, sales commications, strategic planning, implementing, and controlling for successful selling.
This course allows students to gain real-world marketing experience in the workplace. Students integrate their academic experiences with professional knowledge and skills gained through practical work experience. Students gain a meaningful work experience that addresses their needs and that of host organizations. Permission of a student's advisor and the Department Chair is required before enrollment. This course may be taken for one, two, or three credit hours.
A study of the various channels of product distribution; direct-to-consumer use, the wholesaler, warehousing, and company-owned distribution facilities will be covered in detail. Distribution cost studies and market characteristics are analyzed.
The responsibilities and relationships of sales management with respect to company operations and the sales force. The establishment of sales quotas and budgets; saleman's compensation and motivation.
A basic survey of retailing principles and practices; covers both small store and large business retail operations.
Application to the marketing process of the fundamental processes of motivation, perception, learning, individual predispositions, group influences, consumer decision processes, and aggregate consumer behavior.
Application to the marketing process of the fundamental processes of motivation, perception, learning, individual predispositions, group influences, consumer decision processes, and aggregate consumer behavior.
The theory of mass selling (advertising and publicity), sales promotion, and personal selling. Analyzing the market to determine the most effective promotion mix.
The theory of mass selling (advertising and publicity), sales promotion, and personal selling. Analyzing the market to determine the most effective promotion mix.
Principles and practices of service marketing. Includes planning and strategy, media approaches, costs/profits, distribution, market segmentation, service quality, and customer satisfaction.
Principles and practices of service marketing. Includes planning and strategy, media approaches, costs/profits, distribution, market segmentation, service quality, and customer satisfaction.
Designed to acquaint the student with typical marketing problems and the methods of solving them; data sources and collection are featured along with market analysis and determination.
Designed to acquaint the student with typical marketing problems and the methods of solving them; data sources and collection are featured along with market analysis and determination.
A managerial approach to international marketing with emphasis on comparative systems and the key variables controllable by the international marketing executive. Underlying factors of international market environments; the forces which cause people to accept or reject new products. Attention is given to demand, product, policies, market channels, pricing, and the development and control of marketing programs. International marketing from the perspective of the headquarters and the field executive with special emphasis on multinational marketing programs.
A managerial approach to international marketing with emphasis on comparative systems and the key variables controllable by the international marketing executive. Underlying factors of international market environments; the forces which cause people to accept or reject new products. Attention is given to demand, product, policies, market channels, pricing, and the development and control of marketing programs. International marketing from the perspective of the headquarters and the field executive with special emphasis on multinational marketing programs.
The focus of the course is business-to-business marketing with emphasis on the exchange process between producers and organizational customers. The flow of goods and services that produce or become part of other goods and services or facilitate the operation of an enterprise will be examined.
The focus of the course is business-to-business marketing with emphasis on the exchange process between producers and organizational customers. The flow of goods and services that produce or become part of other goods and services or facilitate the operation of an enterprise will be examined.
This course examines the theory and practice of database marketing and how it contributes to building long-term relationships with customers. The focus is on the strategy and analysis of the database for marketing purposes. Database marketing involves collecting data on individuallevel purchase behavior, analyzing the data and then utilizing the results to maximize sales to current and prospective customers while minimizing costs. The course is an integration of the theoretical components with the practical, handson components. Students will explore the theories and then apply them using regression response models and analyzing relational databases.
This course examines the theory and practice of database marketing and how it contributes to building long-term relationships with customers. The focus is on the strategy and analysis of the database for marketing purposes. Database marketing involves collecting data on individuallevel purchase behavior, analyzing the data and then utilizing the results to maximize sales to current and prospective customers while minimizing costs. The course is an integration of the theoretical components with the practical, handson components. Students will explore the theories and then apply them using regression response models and analyzing relational databases.
This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.
This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.
This course focuses on current strategies and tactics used to effectively and efficiently deploy social media tools within the marketing function. It is designed to provide students with hands-on experience with emphasis placed on a strategic approach to social media marketing. Conceptual foundations and practical techniques necessary for creating a comprehensive and effective social media marketing plan are incorporated.
This course focuses on current strategies and tactics used to effectively and efficiently deploy social media tools within the marketing function. It is designed to provide students with hands-on experience with emphasis placed on a strategic approach to social media marketing. Conceptual foundations and practical techniques necessary for creating a comprehensive and effective social media marketing plan are incorporated.
The intent of this course is to examine how marketers use both verbal and visual content to convey the value, build brands, and connect with customers, as well as track the appropriate social media marketing metrics to better understand how and when to share information, as well as what type of content drives the most traffic to a website.
The intent of this course is to examine how marketers use both verbal and visual content to convey the value, build brands, and connect with customers, as well as track the appropriate social media marketing metrics to better understand how and when to share information, as well as what type of content drives the most traffic to a website.
Capstone course for undergraduate marketing majors only, to be taken the semester immediately proceeding graduation. The course understanding and application of executive marketing decisions involving capital and expense budgets, personnel problems, corporate policies, and pricing policies.
Capstone course for undergraduate marketing majors only, to be taken the semester immediately proceeding graduation. The course understanding and application of executive marketing decisions involving capital and expense budgets, personnel problems, corporate policies, and pricing policies.
This course is designed to provide academic credit for a number of different areas in the Marketing program. The student will study one particular topic in depth.
This course is designed to provide academic credit for a number of different areas in the Marketing program. The student will study one particular topic in depth.
Students may complete readings, investigate problems, or complete research projects in the area of marketing. Topics are chosen in consultation with a faculty advisor.
Students may complete readings, investigate problems, or complete research projects in the area of marketing. Topics are chosen in consultation with a faculty advisor.
This course is designed to provide academic credit for a number of different areas in the Tourism and Hospitality Management industry. The student will study one particular topic in depth.
This course is designed to provide academic credit for a number of different areas in the Tourism and Hospitality Management industry. The student will study one particular topic in depth.
Study of the evolution of the hospitality industry and how it is currently stratified. Organizational systems and career opportunities in tourism and hospitality management will be examined. Hospitality service management is viewed from both a consumer and business perspective.
Study of the evolution of the hospitality industry and how it is currently stratified. Organizational systems and career opportunities in tourism and hospitality management will be examined. Hospitality service management is viewed from both a consumer and business perspective.
This course will introduce basic concepts and skills in tourism marketing and will address differences between tourism and other industries. Students will learn how marketing managers can position their products or destinations to capture customers.
This course will introduce basic concepts and skills in tourism marketing and will address differences between tourism and other industries. Students will learn how marketing managers can position their products or destinations to capture customers.
This course will explore the integration among operations, strategy, marketing, technology, and organizational issues in a service business. Theory, methods and techniques of service operations management will be examined.
This course will explore the integration among operations, strategy, marketing, technology, and organizational issues in a service business. Theory, methods and techniques of service operations management will be examined.
This course examines the industry of special events and the role the meeting and event professional plays in it. We will explore this very detail-oriented field as it deals with venders, contracts, fundraising, budgeting and ethics and social responsibility.
This course examines the industry of special events and the role the meeting and event professional plays in it. We will explore this very detail-oriented field as it deals with venders, contracts, fundraising, budgeting and ethics and social responsibility.
Introduction of hotel and resort management practices. This course will examine the topics of employee selection, room sales forecasting, labor production, employee staffing, employee scheduling, and departmental budgeting.
Introduction of hotel and resort management practices. This course will examine the topics of employee selection, room sales forecasting, labor production, employee staffing, employee scheduling, and departmental budgeting.
This course explores global tourism regions and destinations. Tourist destinations and the unique problems facing tourism development in first- and third-world contexts throughout the world will be examined. This includes a discussion of tourism policy issues, examination of the role of the tourist, the tourism manager, and the host community.
This course explores global tourism regions and destinations. Tourist destinations and the unique problems facing tourism development in first- and third-world contexts throughout the world will be examined. This includes a discussion of tourism policy issues, examination of the role of the tourist, the tourism manager, and the host community.
This course is designed to improve your overall understanding of the food service industry and the management of food and beverage operations. Students will be exposed to the breadth and depth of the food service industry through the exploration of topics such as current issues and trends affecting the industry, food safety, safe environments for workers and consumers, menu planning, conceptual design and site selection, purchasing, receiving, storing, and inventory, and food and beverage production and service. The objective of this course is therefore to provide the necessary food and beverage resources, knowledge, and management skills essential for success in today's food service industry.
This course is designed to improve your overall understanding of the food service industry and the management of food and beverage operations. Students will be exposed to the breadth and depth of the food service industry through the exploration of topics such as current issues and trends affecting the industry, food safety, safe environments for workers and consumers, menu planning, conceptual design and site selection, purchasing, receiving, storing, and inventory, and food and beverage production and service. The objective of this course is therefore to provide the necessary food and beverage resources, knowledge, and management skills essential for success in today's food service industry.
This class will explore the knowledge and skills needed to understand operations, strategy, marketing, technology, and organizational issues in a casino business. The culture, strategic planning, methods and techniques of casino management, as well as, the regulatory and legal environment will be examined.
This class will explore the knowledge and skills needed to understand operations, strategy, marketing, technology, and organizational issues in a casino business. The culture, strategic planning, methods and techniques of casino management, as well as, the regulatory and legal environment will be examined.
This course provides students with a comprehensive overview of the growing health and wellness tourism sectors. Along with conceptual models and defining characteristics, the course covers the history and development of each sector as well as wellness tourism sub-sectors, taking into account associated regional and indigenous influences. An overview of contemporary socio-economic considerations, regional demand and the management and marketing of wellness tourism sub-sectors are further considered. Through analysis of case studies and journal articles, students will also identify regional variations in wellness tourism destination development and services and amenities offered. Finally, students will analyze and report on a wellness destination in the U.S.
This course provides students with a comprehensive overview of the growing health and wellness tourism sectors. Along with conceptual models and defining characteristics, the course covers the history and development of each sector as well as wellness tourism sub-sectors, taking into account associated regional and indigenous influences. An overview of contemporary socio-economic considerations, regional demand and the management and marketing of wellness tourism sub-sectors are further considered. Through analysis of case studies and journal articles, students will also identify regional variations in wellness tourism destination development and services and amenities offered. Finally, students will analyze and report on a wellness destination in the U.S.
This is a capstone course that provides a platform for students to gain the knowledge and skills necessary for entry-level management positions in the hospitality industry while working in a "real life" setting. Students are expected to apply the knowledge and skills acquired from their various classes in an appropriate hospitality establishment approved by the instructor.
This is a capstone course that provides a platform for students to gain the knowledge and skills necessary for entry-level management positions in the hospitality industry while working in a "real life" setting. Students are expected to apply the knowledge and skills acquired from their various classes in an appropriate hospitality establishment approved by the instructor.
This two-part course is an introduction into the management of wellness destinations overall and spa facilities in particular. The first half of the course considers contemporary and international trends in wellness destination development as well regional variations in core competencies. Issues around sustainable development and destination competitiveness are also considered. The second half of the course focuses on the spa industry, the largest and most lucrative under the wellness tourism umbrella. Topics touched upon under spa facility management include the planning, design, marketing and financial management of spas. Operations management, legal issues, service offerings, industry benchmarking and evaluation of spa facilities are also considered.
This two-part course is an introduction into the management of wellness destinations overall and spa facilities in particular. The first half of the course considers contemporary and international trends in wellness destination development as well regional variations in core competencies. Issues around sustainable development and destination competitiveness are also considered. The second half of the course focuses on the spa industry, the largest and most lucrative under the wellness tourism umbrella. Topics touched upon under spa facility management include the planning, design, marketing and financial management of spas. Operations management, legal issues, service offerings, industry benchmarking and evaluation of spa facilities are also considered.
This course prepares students to enter into the medical tourism field. It covers the fundamentals of a medical tourism business plan including market research, product applications, bundle pricing, and patient referrals. Best practices in areas such as case management, risk management and collaboration with healthcare networks and travel supply chains are further considered. In addition, important ancillary functions of a medical tourism facilitator such as cultural and language competencies and managing travel logistics are taken into account. The course also covers the industry as a whole analyzing stakeholders, historical precursors and the contemporary evolution of the health tourism field. These include socio-economic factors such as patient-centered drivers of growth , the role of the internet, and developments within the travel industry. Finally, global competition and future growth potential are considered.
This course prepares students to enter into the medical tourism field. It covers the fundamentals of a medical tourism business plan including market research, product applications, bundle pricing, and patient referrals. Best practices in areas such as case management, risk management and collaboration with healthcare networks and travel supply chains are further considered. In addition, important ancillary functions of a medical tourism facilitator such as cultural and language competencies and managing travel logistics are taken into account. The course also covers the industry as a whole analyzing stakeholders, historical precursors and the contemporary evolution of the health tourism field. These include socio-economic factors such as patient-centered drivers of growth , the role of the internet, and developments within the travel industry. Finally, global competition and future growth potential are considered.
This course provides a broad overview of sustainability with the hospitality, tourism, and event industries. The course offers a brief introduction to sustainability; what the term implies and how its interpretation and significance for these service industries has evolved over time. Government and policy implications for sustainable management in events and tourism are discussed. For the hospitality industry, the rationale for adopting sustainable initiatives as well as managerial implications with respect to implementing them are considered in more detail. For the events industry environmental, economic, and socio-cultural impacts along with practical considerations for designing and delivering sustainable events are highlighted. Tourism with regard to land-use and conservation is touched upon along with sociocultural and economic impacts. Finally, the course offers contemporary critiques of alternative tourism and ongoing sustainability issues.
This course provides a broad overview of sustainability with the hospitality, tourism, and event industries. The course offers a brief introduction to sustainability; what the term implies and how its interpretation and significance for these service industries has evolved over time. Government and policy implications for sustainable management in events and tourism are discussed. For the hospitality industry, the rationale for adopting sustainable initiatives as well as managerial implications with respect to implementing them are considered in more detail. For the events industry environmental, economic, and socio-cultural impacts along with practical considerations for designing and delivering sustainable events are highlighted. Tourism with regard to land-use and conservation is touched upon along with sociocultural and economic impacts. Finally, the course offers contemporary critiques of alternative tourism and ongoing sustainability issues.
This course is designed to provide academic credit for a number of different areas in the Tourism and Hospitality Management program. The student will study one particular topic in depth.
This course is designed to provide academic credit for a number of different areas in the Tourism and Hospitality Management program. The student will study one particular topic in depth.
Students may complete readings, investigate problems, or complete research projects in the area of tourism and hospitality management. Topics are chosen in consultation with a faculty advisor.
Students may complete readings, investigate problems, or complete research projects in the area of tourism and hospitality management. Topics are chosen in consultation with a faculty advisor.
Fort Hays State University
600 Park Street
Hays, KS 67601-4099
785-628-FHSU (3478)