MKT 609G - Strategic Electronic Marketing
This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.
Credit hours: 3.0
Eligibility:
Last updated:
05/28/2019
Fort Hays State University
600 Park Street
Hays, KS 67601-4099
785-628-FHSU (3478)