MKT 601 - Consumer Behavior
Application to the marketing process of the fundamental processes of motivation, perception, learning, individual predispositions, group influences, consumer decision processes, and aggregate consumer behavior.
Credit hours: 3.0
Eligibility:
Last updated:
05/28/2019
Fort Hays State University
600 Park Street
Hays, KS 67601-4099
785-628-FHSU (3478)