MKT 401 - Marketing Channels
A study of the various channels of product distribution; direct-to-consumer use, the wholesaler, warehousing, and company-owned distribution facilities will be covered in detail. Distribution cost studies and market characteristics are analyzed.
Credit hours: 3.0
Eligibility:
Last updated:
05/28/2019
Fort Hays State University
600 Park Street
Hays, KS 67601-4099
785-628-FHSU (3478)