MKT 301 - Marketing Principles
A study of the principles and practices of the marketing function. Includes a study of both consumer and industrial products, the channels through which they are distributed, the promotion and pricing procedures followed by modern business.
Credit hours: 3.0
Eligibility:
Last updated:
05/28/2019
Fort Hays State University
600 Park Street
Hays, KS 67601-4099
785-628-FHSU (3478)