GBUS 802 - Management and Marketing Concepts

A survey course addressing the key elements of managerial and marketing theory and practice. Management concepts studied include leadership, organizational design and behavior, environmental and cultural considerations, decision making, planning and control, and strategic management. Marketing concepts studied include the evolution of the marketing function, a survey of the uncontrollable environment, an examination of the marketing mix, and the integration of these topics into the development of a marketing plan.

Credit hours: 3

Eligibility: Permission for GBUS802
Last updated: 05/23/2022