ENTR 401 - Entrepreneurship by Design

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• Robbins College of Business and Entrepreneurship
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• ENTR 401

Emphasis is placed on generation, evaluation, and refinement of ideas. This is accomplished via both quantitative and qualitative feasibility analysis, as filtered through a design thinking approach. Students learn to create and evaluate business models as a means of assessing and differentiating between an idea, an idea that is an opportunity, and an opportunity that has potential as a commercially viable new venture. Focus is placed on contexts and conditions favoring successful business model implementation.

Credit hours: 3