THM 621G - Tourism and Hospitality Marketing

This course will introduce basic concepts and principles in service and destination marketing. Students will learn about the marketing and promotional mix within a service industryu environment. Students will also learn about destination braning, individual and organizational customers, and competition and the marketing environment within a hospitality and tourism context. Finally, students will master the steps in preparing a marketing plan for a small service business enterprise.

Credit hours: 3

Eligibility: Graduate Standing
Last updated: 05/23/2022