MKT 650 - Marketing Strategy

Capstone course for undergraduate marketing majors only, to be taken the semester immediately proceeding graduation. The course understanding and application of executive marketing decisions involving capital and expense budgets, personnel problems, corporate policies, and pricing policies.

Credit hours: 3

Eligibility: Has completed MGT101, MKT301, MKT601, MKT604, MKT606, MKT609
Last updated: 05/23/2022