MKT 611 - Social Media Marketing Content and Analytics

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• Robbins College of Business and Entrepreneurship
• Applied Business Studies
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• MKT 611

The intent of this course is to examine how marketers use both verbal and visual content to convey the value, build brands, and connect with customers, as well as track the appropriate social media marketing metrics to better understand how and when to share information, as well as what type of content drives the most traffic to a website.

Credit hours: 3