MKT 610 - Social Media Marketing

This course focuses on current strategies and tactics used to effectively and efficiently deploy social media tools within the marketing function. It is designed to provide students with hands-on experience with emphasis placed on a strategic approach to social media marketing. Conceptual foundations and practical techniques necessary for creating a comprehensive and effective social media marketing plan are incorporated.

Credit hours: 3

Eligibility: Junior Level Standing - 60 Semester Units
Last updated: 05/23/2022