MKT 609G - Digital Marketing

This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.

Credit hours: 3

Eligibility: Graduate Standing
Last updated: 05/23/2022