MKT 609 - Digital Marketing

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• Robbins College of Business and Entrepreneurship
• Applied Business Studies
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• MKT 609

This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.

Credit hours: 3