MKT 602 - Integrated Marketing Communications
The theory of mass selling (advertising and publicity), sales promotion, and personal selling. Analyzing the market to determine the most effective promotion mix.
Credit hours: 3
Eligibility: Has completed MKT301, Junior Standing
Last updated:
05/23/2022
Fort Hays State University
600 Park Street
Hays, KS 67601-4099
785-628-FHSU (3478)