COMM 665 - Social Media Networking

This course surveys the social media networking industry and explores the effective practice of social networking tools and platforms for business and professional purposes. Additional attention focuses on the effective utilization of communication skills in the use of these internet-based tools and platforms. Students in this course will study how and why social media is used for professional purposes, with the aim of discovering strategic networking and communication techniques. In addition, students research social media theory, especially in its relevance to the history and future application.

Credit hours: 3

Last updated: 05/23/2022