COMM 657G - Media Planning and Management

• You are here →
• Course Catalog
• College of Arts, Humanities, and Social Sciences
• Communication Studies
• courses
• COMM 657G

This course focuses on the function of media, the relationship between advertising and marketing, the role of research, research sources, media mathematics, identifying target audiences, scheduling, and media avenues (Newspapers, magazines, radio, etc.).

Credit hours: 3