COMM 657 - Media Planning and Management
This course focuses on the function of media, the relationship between advertising and marketing, the role of research, research sources, media mathematics, identifying target audiences, scheduling, and media avenues (Newspapers, magazines, radio, etc.).
Credit hours: 3
Eligibility: Has completed or currently enrolled in COMM349
Last updated:
05/23/2022
Fort Hays State University
600 Park Street
Hays, KS 67601-4099
785-628-FHSU (3478)